[et_pb_section admin_label=”Section” global_module=”1140″ fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_image global_parent=”1140″ admin_label=”Fullwidth Image” src=”https://thetribe.thetummytamer.ie/wp-content/uploads/2016/06/MembershipHeader.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” url=”/home”] [/et_pb_fullwidth_image][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” saved_tabs=”advanced” global_module=”991″ text_font=”|on|||” text_font_size=”32″ text_line_height=”1.6em” background_color=”#000000″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”10px|10px|10px|10px” background_layout=”dark” text_orientation=”left”]

Module 4 – Lesson 1: Title of Lesson 1 Goes Here

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” transparent_background=”off” background_color=”#fcfcfc” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”||1px|” disabled_on=”on|on|on” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”1px||1px|” padding_mobile=”off” custom_margin=”1px||1px|” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Enable this entire SECTION (right-click on Blue Bar on the left, then click on Enable, then click on the 3 device icons) ONLY if you are using a VIDEO in this Lesson. Otherwise, leave it Disabled.” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled_on=”on|on|on” disabled=”on”] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_margin=”1px||1px|”][et_pb_column type=”2_3″][et_pb_video admin_label=”Lesson Video” src=”https://www.youtube.com/watch?v=kOTihsf0IxY”] [/et_pb_video][/et_pb_column][et_pb_column type=”1_3″][et_pb_divider admin_label=”Divider” global_module=”868″ saved_tabs=”all” color=”#009307″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”10″ hide_on_mobile=”on”] [/et_pb_divider][et_pb_tabs admin_label=”Quick Navigation Tabs” global_module=”1076″ saved_tabs=”advanced,css” active_tab_background_color=”rgba(26,173,168,0.44)” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [et_pb_tab title=”Quick Course Navigation” tab_font_select=”default” tab_font=”||||” tab_line_height=”2em” tab_line_height_tablet=”2em” tab_line_height_phone=”2em” body_font_select=”default” body_font=”||||” body_line_height=”2em” body_line_height_tablet=”2em” body_line_height_phone=”2em”]

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[/et_pb_tab] [/et_pb_tabs][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” disabled_on=”on|on|on” disabled=”on”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Enable this entire SECTION (right-click on Blue Bar on the left, then click on Enable, then click on the 3 device icons) ONLY if you are using a VIDEO in this Lesson. Otherwise, leave it Disabled.” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled_on=”on|on|on” disabled=”on”] [/et_pb_text][et_pb_divider admin_label=”Divider” global_module=”868″ saved_tabs=”all” color=”#009307″ show_divider=”on” divider_style=”solid” divider_position=”bottom” divider_weight=”10″ hide_on_mobile=”on”] [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Your Mission…” saved_tabs=”all” global_module=”1049″ url_new_window=”off” use_icon=”on” font_icon=”%%81%%” icon_color=”#1aada8″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”on” icon_font_size=”75px” body_font=”|on|||” body_font_size=”24″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Your mission, should you choose to accept it…

[/et_pb_blurb][et_pb_text admin_label=”Lesson Description Summary” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

This is where you write a quick summary of what this Lesson is all about.

For example: Learn how to research, create and save pre-defined audiences for Facebook to show your ads to, based on location, age, gender, interests, marital status, education, value of home, pages they like, website traffic, existing customer list etc.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Why Do It… With Icon” url_new_window=”off” use_icon=”on” font_icon=”%%83%%” icon_color=”#1aada8″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”on” icon_font_size=”75px” body_font=”|on|||” body_font_size=”24″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” saved_tabs=”all” global_module=”1053″]

Why you need to do it:

[/et_pb_blurb][et_pb_text admin_label=”Description of Why Lesson is Important” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

This is where you write why this lesson is important.

For example: You want to show your ads only to your ideal customers and to see which of your potential ideal customers audiences responds and converts best to your ads, based on their location, age, gender, interests etc. By doing this you can get the best ROI on your ads!ve ads.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”What You Need To Do…” url_new_window=”off” use_icon=”on” font_icon=”%%40%%” icon_color=”#1aada8″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”on” icon_font_size=”75px” body_font=”|on|||” body_font_size=”24″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” saved_tabs=”all” global_module=”1054″]

What you actually need to do:

[/et_pb_blurb][et_pb_text admin_label=”Lesson Action Plan” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

This is where you write the action plan for the Lesson.

For example:

1. Watch the video above and open a Facebook Ads Account if you haven’t already (see instructions in the video).

2. Do some research and get some insights on your ideal customer by using Facebook Audience Insights (you can find it under the TOOLS tab in your Ads Manager after opening a Facebook Ads account if you haven’t already).

3. Define and save in your Ads Manager a few different audiences that fit your ideal customer so you can use them later when you actually create your ads.

4. Head over to the Facebook group and share some of your progress from this module so far!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” transparent_background=”off” background_color=”#fcfcfc” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”||1px|” disabled_on=”on|on|on” disabled=”on”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Enable this entire SECTION (right-click on Blue Bar on the left, then click on Enable, then click on the 3 device icons) ONLY if you are using TEXT and NOT a VIDEO in this Lesson. Otherwise, leave it Disabled.” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled_on=”on|on|on” disabled=”on”] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_margin=”1px||1px|”][et_pb_column type=”2_3″][et_pb_divider admin_label=”Divider” global_module=”868″ saved_tabs=”all” color=”#009307″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”10″ hide_on_mobile=”on”] [/et_pb_divider][et_pb_blurb admin_label=”Your Mission…” saved_tabs=”all” url_new_window=”off” use_icon=”on” font_icon=”%%81%%” icon_color=”#1aada8″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”on” icon_font_size=”60px” body_font=”|on|||” body_font_size=”24″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_module=”1060″]

Your mission, should you choose to accept it…

[/et_pb_blurb][et_pb_text admin_label=”Lesson Description Summary” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

This is where you write a quick summary of what this Lesson is all about.

For example: Learn how to research, create and save pre-defined audiences for Facebook to show your ads to, based on location, age, gender, interests, marital status, education, value of home, pages they like, website traffic, existing customer list etc.

[/et_pb_text][et_pb_divider admin_label=”Divider” global_module=”868″ saved_tabs=”all” color=”#009307″ show_divider=”on” height=”10″ divider_style=”solid” divider_position=”bottom” divider_weight=”10″ hide_on_mobile=”on”] [/et_pb_divider][et_pb_blurb admin_label=”Why Do It… ” saved_tabs=”all” global_module=”1062″ url_new_window=”off” use_icon=”on” font_icon=”%%83%%” icon_color=”#1aada8″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”on” icon_font_size=”60px” body_font=”|on|||” body_font_size=”24″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Why you need to do it:

[/et_pb_blurb][et_pb_text admin_label=”Description of Why Lesson is Important” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

This is where you write why this lesson is important.

For example: You want to show your ads only to your ideal customers and to see which of your potential ideal customers audiences responds and converts best to your ads, based on their location, age, gender, interests etc. By doing this you can get the best ROI on your ads!ve ads.

[/et_pb_text][et_pb_divider admin_label=”Divider” global_module=”868″ saved_tabs=”all” color=”#009307″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”10″ hide_on_mobile=”on”] [/et_pb_divider][et_pb_blurb admin_label=”What You Need To Do…” saved_tabs=”all” global_module=”1064″ url_new_window=”off” use_icon=”on” font_icon=”%%40%%” icon_color=”#1aada8″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”on” icon_font_size=”60px” body_font=”|on|||” body_font_size=”24″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

What you actually need to do:

[/et_pb_blurb][et_pb_text admin_label=”Lesson Action Plan” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

This is where you write the action plan for the Lesson.

For example:

1. Watch the video above and open a Facebook Ads Account if you haven’t already (see instructions in the video).

2. Do some research and get some insights on your ideal customer by using Facebook Audience Insights (you can find it under the TOOLS tab in your Ads Manager after opening a Facebook Ads account if you haven’t already).

3. Define and save in your Ads Manager a few different audiences that fit your ideal customer so you can use them later when you actually create your ads.

4. Head over to our closed Facebook group and share some of your progress from this module so far!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_divider admin_label=”Divider” global_module=”868″ saved_tabs=”all” color=”#253769″ show_divider=”on” height=”10″ divider_style=”solid” divider_position=”bottom” divider_weight=”10″ hide_on_mobile=”on”] [/et_pb_divider][et_pb_tabs admin_label=”Quick Navigation Tabs” global_module=”1076″ saved_tabs=”advanced,css” active_tab_background_color=”rgba(26,173,168,0.44)” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [et_pb_tab title=”Quick Course Navigation” tab_font_select=”default” tab_font=”||||” tab_line_height=”2em” tab_line_height_tablet=”2em” tab_line_height_phone=”2em” body_font_select=”default” body_font=”||||” body_line_height=”2em” body_line_height_tablet=”2em” body_line_height_phone=”2em”]

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